PR course Influencer Campaign - SKIMS

FIDM - (PR Course) Influencer Campaign Strategy – SKIMS Boyfriend Collection

As part of our Public Relations course, this campaign focused on an influencer-led launch strategy for a new drop in the SKIMS Boyfriend Collection. The project included detailed influencer selection based on audience fit, engagement rates, and demographic alignment, alongside platform-specific content rollouts. We developed projected metrics, campaign goals, and a multi-tiered approach using macro, micro, and niche creators to drive buzz, visibility, and conversions across social media.