Integrated Marketing Final  Rebrand (V.S)

Victoria’s Secret Rebrand – Integrated Marketing Final

As part of our final for Integrated Marketing, we developed a full rebrand strategy for Victoria’s Secret to reposition the brand for today’s consumer. The project focused on modernizing brand identity, elevating inclusivity, and reconnecting with Gen Z through targeted digital campaigns, influencer collaborations, and refreshed in-store experience concepts. The rebrand aimed to balance the legacy of the brand with a more forward-thinking, culturally aware approach.