Public Relations Course Final Project  - SKIMS

FIDM - Public Relations Strategy – Final Campaign Deck

For our final in Public Relations, we created a full-scale media strategy for the launch of a new SKIMS collection. The campaign was built around the three pillars of media—paid, earned, and owned—featuring influencer activations, editorial outreach, social media rollouts, and targeted paid placements. The goal was to mirror SKIMS real-world approach by building anticipation, driving awareness, and creating a cohesive brand moment across every media touchpoint.